{"title":"Routine anti-crespo","description":"\u003cp data-start=\"110\" data-end=\"153\"\u003e\u003cstrong data-start=\"110\" data-end=\"153\"\u003eCapelli lisci, disciplinati e luminosi.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"155\" data-end=\"335\"\u003eIl crespo nasce da una fibra disidratata e indebolita.\u003cbr data-start=\"209\" data-end=\"212\"\u003eLa nostra routine agisce in profondità per idratare, nutrire e proteggere i capelli, migliorandone visibilmente la texture.\u003c\/p\u003e\n\u003cp data-start=\"337\" data-end=\"426\"\u003e\u003cstrong data-start=\"337\" data-end=\"354\"\u003eIl risultato?\u003c\/strong\u003e\u003cbr data-start=\"354\" data-end=\"357\"\u003eCapelli più morbidi, levigati e sotto controllo, anche con l’umidità.\u003c\/p\u003e","products":[{"product_id":"n-21-leave-in-hydrating-serum","title":"N°21 Leave-in Hydrating Serum","description":"\u003cp\u003e \u003cstrong\u003eHydrating serum without rinsing 250ml\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cbr\u003eGives support and definition to the natural movement of the hair.\u003c\/strong\u003e\u003cbr\u003e \u003cstrong\u003eHydrates and protects from heat sources and external agents, enhancing the elasticity and shine of the hair. Also ideal in the pool and at the sea.\u003c\/strong\u003e\u003cbr\u003e \u003cstrong\u003eIt reduces frizz, also counteracting the effects of humidity.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e The formula does not contain \u003cstrong data-end=\"549\" data-start=\"503\"\u003eparabens, silicones, gluten and alcohol.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eACTIVE INGREDIENTS:\u003c\/strong\u003e\u003cbr\u003e \u003cstrong\u003eMARINE FILM-FORMING AGENTS – BETAINE\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eRecommended for:\u003c\/strong\u003e \u003cbr\u003eWavy or curly hair, especially if medium or thick and\/or frizzy.\u003cbr\u003e \u003cstrong\u003eUse it even when you don't have time to dry your hair.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003e\u003cbr\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003e \u003cstrong\u003eDistribute the product evenly on washed and towel-dried hair. Comb and proceed with drying.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eWe recommend shaking the product before each use.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Promash Haircare","offers":[{"title":"250ml","offer_id":38094518223037,"sku":"21","price":25.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/1450\/2333\/files\/11_PROMASH_ADV_6_133f7a14-ff96-4c13-93a1-a2b7f3986a04.jpg?v=1770053609"},{"product_id":"n-37-smoothing-cream","title":"N°37 Smoothing Cream ","description":"\u003cp\u003e\u003c\/p\u003e\n\n\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\n\u003cp\u003e \u003cstrong\u003eSmoothing cream 150ml\u003c\/strong\u003e\u003cbr\u003e \u003cstrong\u003eSmoothes and disciplines hair, giving maximum control over styling.\u003c\/strong\u003e\u003cbr\u003e \u003cstrong\u003eEliminates frizz.\u003c\/strong\u003e \u003cbr\u003e\u003cstrong\u003eIt makes hair soft and silky.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eACTIVE INGREDIENTS:\u003cbr\u003e anti-static agents - grape seed oil - keratin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eRecommended for:\u003cbr\u003e Create a perfect smooth effect, even on frizzy and difficult-to-manage hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003e \u003cstrong\u003eApply to lengths and ends of washed and towel-dried hair. Proceed with drying.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cp\u003e\u003c\/p\u003e","brand":"Promash Haircare","offers":[{"title":"150ml","offer_id":38094545780925,"sku":"37 crema lisciante","price":20.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/1450\/2333\/files\/n037-smoothing-cream-563575.png?v=1750975114"},{"product_id":"n-44-protective-spray","title":"N°44 Protective Spray","description":"\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003e\n\u003cp\u003e \u003cstrong\u003eProtective Spray 125ml\u003c\/strong\u003e\u003cbr\u003e \u003cstrong\u003eProtects from heat sources, UV rays and any external agent.\u003c\/strong\u003e\u003cbr\u003e \u003cstrong\u003eGives extreme shine, illuminating the natural and cosmetic color of the hair. – Detangles and hydrates, eliminating frizz.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eACTIVE INGREDIENTS:\u003cbr\u003e Contains a mix of argan, crambe and olive oil. With anti-UV sun filters and vitamin E.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eRecommended for:\u003cbr\u003e Frizzy, dehydrated, dull or colored\/bleached hair.\u003cbr\u003e Ideal as a pre-straightener and heat protector.\u003c\/strong\u003e  \u003cbr\u003eAlso use it in the pool or at the beach. Excellent as an aid to detangle hair.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003e \u003cstrong\u003eSpray on wet hair, as a detangler and protector, or on dry hair for a shinier finish. Apply the product from about 10 cm away from the hair, or spray it on your hands and then distribute it throughout the hair.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Promash Haircare","offers":[{"title":"125ml","offer_id":38094554726589,"sku":"44 spray protettivo","price":27.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/1450\/2333\/files\/n044-protective-spray-374715.png?v=1750975113"},{"product_id":"n-48-spray-wax","title":"No.48 Spray Wax","description":"\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eSpray wax 175ml\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cem\u003e\u003cstrong\u003eNEW FRAGRANCE\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/em\u003e \u003cstrong\u003eMedium-high hold wax.\u003c\/strong\u003e\u003cbr\u003e \u003cstrong\u003eIt gives hair a shiny effect, reducing frizz and always keeping the styling flexible, without weighing it down.\u003c\/strong\u003e\u003cbr\u003e \u003cstrong\u003eGives definition and control, without leaving residue.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eACTIVE INGREDIENTS:\u003cbr\u003e With\u003cmeta charset=\"utf-8\"\u003e Provitamin B5 and\u003cmeta charset=\"utf-8\"\u003e natural emollients.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eRecommended for:\u003cbr\u003e Define and fix all types of textures, from long to short, from straight to curly. Ideal for fixing ponytails, chignons and creative hairstyles.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003e \u003cstrong\u003eSpray on dry hair to set your style or hairstyle. The scent emerges after spraying!\u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003e \u003c\/p\u003e\n\n\u003cdiv class=\"flex flex-grow flex-col max-w-full\"\u003e\n\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"0efd5066-363f-459e-8978-0809a20ad84d\" dir=\"auto\" class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+\u0026amp;]:mt-5 juice:w-full juice:items-end overflow-x-auto gap-2\"\u003e\n\n\u003cdiv class=\"flex w-full flex-col gap-1 juice:empty:hidden juice:first:pt-[3px]\"\u003e\n\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"mt-1 flex gap-3 empty:hidden juice:-ml-3\"\u003e\n\n\u003cdiv class=\"items-center justify-start rounded-xl p-1 flex\"\u003e\n\n\u003cdiv class=\"flex items-center justify-center rounded-lg text-token-text-secondary\"\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"flex flex-grow flex-col max-w-full\"\u003e\n\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"0efd5066-363f-459e-8978-0809a20ad84d\" dir=\"auto\" class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+\u0026amp;]:mt-5 juice:w-full juice:items-end overflow-x-auto gap-2\"\u003e\n\n\u003cdiv class=\"flex w-full flex-col gap-1 juice:empty:hidden juice:first:pt-[3px]\"\u003e\n\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Promash Haircare","offers":[{"title":"175ml","offer_id":38094557905085,"sku":"48 cera spray","price":26.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/1450\/2333\/files\/n048-spray-wax-341232.png?v=1750975109"},{"product_id":"n-54-argan-linseed-treatment-oil","title":"N°54 Argan\u0026amp;Linseed Treatment Oil","description":"\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eArgan and Linseed Oil 100ml\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eDeeply hydrates, reduces frizz and adds extreme shine.\u003c\/strong\u003e\u003cbr\u003e \u003cstrong\u003eIts blend of natural oils gives it an ultra-light and quickly absorbed consistency.\u003c\/strong\u003e\u003cbr\u003e \u003cstrong\u003eCloses split ends, protecting from heat sources.\u003cbr\u003e It gives elasticity and helps detangle.\u003c\/strong\u003e\u003cbr\u003e \u003cstrong\u003eFor healthy, silky and disciplined hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eThe formula does not contain \u003cstrong data-end=\"549\" data-start=\"503\"\u003eparabens, gluten and alcohol.\u003c\/strong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eACTIVE INGREDIENTS:\u003cbr\u003e ARGAN OIL – LINSEED OIL – OAT OIL – BETA CAROTENE.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eRecommended for:\u003cbr\u003e Dehydrated hair, split ends, treated and\/or frizzy hair.\u003cbr\u003e Also use it on the scalp before shampooing, to eliminate excessive dryness.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e \u003cbr\u003eApply to lengths and ends of wet or dry hair. In case of intense dryness, apply to dry scalp, massaging for a few minutes, before shampooing.\u003c\/p\u003e","brand":"Promash Haircare","offers":[{"title":"100ml","offer_id":38094564065469,"sku":"54 olio argan","price":28.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/1450\/2333\/files\/N.54_Argan_Linseed_treatment_oil.jpg?v=1773154772"},{"product_id":"sun-protective-serum","title":"Sun Protection Serum","description":"\u003cp\u003e \u003cstrong\u003eProtective Sun Serum 100ml 3 in 1\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eThe ideal product to maintain a defined and controlled look, both on the beach and during your summer evenings.\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e \u003cstrong\u003eACTIVE INGREDIENTS:\u003cbr\u003e LIME BUTTER – SUNSCREENS – VITAMIN E\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003cbr\u003e Apply the product to the lengths and ends of washed and lightly towel-dried hair.\u003cbr\u003e Take it with you to the beach or pool and apply it on dry and\/or wet hair for greater definition and hold.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Promash Haircare","offers":[{"title":"100ml","offer_id":39452891381949,"sku":"siero linea mare","price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/1450\/2333\/files\/holasplash_sunprotectiveserum.jpg?v=1778532455"},{"product_id":"look-luminoso-e-disciplinato-30-vitamin-spray","title":"Bright and Disciplined Look","description":"\u003cp\u003e \u003cstrong data-mce-fragment=\"1\"\u003eThe perfect mix to eliminate frizz and reduce split ends, giving extreme shine to your look.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Ideal for: \u003cbr\u003e\u003cstrong\u003eFrizzy, porous, treated and\/or colored hair.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eHow to use:\u003cbr\u003e Wash and treat your hair with MashUp shampoos and conditioners that are right for you.\u003cbr\u003e\u003cbr\u003e Rinse and pat hair dry with a towel.\u003cbr\u003e\u003cbr\u003e Comb.\u003cbr\u003e\u003cbr\u003e Apply a small amount of N°30 Smoothing Serum to the palm of your hand.\u003cbr\u003e\u003cbr\u003e Apply Vitamin Spray evenly to lengths and ends.\u003cbr\u003e\u003cbr\u003e Proceed with drying.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Promash Haircare","offers":[{"title":"Default Title","offer_id":41429838954685,"sku":"30 + vitamin","price":54.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/1450\/2333\/files\/5_36674be8-8851-4efb-a878-001cb7412542.png?v=1772707547"},{"product_id":"stile-liscio-e-setoso","title":"Smooth and silky style","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eMIX TO OBTAIN SMOOTH, CONTROLLED AND SILKY HAIR\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e Ideal for:\u003cbr\u003e \u003cstrong\u003e\u003cspan data-mce-fragment=\"1\"\u003eFrizzy, untamed hair.\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e How to use:\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eWash and treat your hair with MashUp shampoos and conditioners that are right for you.\u003cbr\u003e\u003cbr\u003e Rinse and pat hair dry with a towel.\u003cbr\u003e\u003cbr\u003e Apply one part of N°30 Smoothing Serum and one part of N°37 Smoothing Cream to the palm of one hand.\u003cbr\u003e\u003cbr\u003e Mix between hands and apply to lengths and ends.\u003cbr\u003e\u003cbr\u003e Proceed with drying and reapply N°30 Smoothing Serum to dry hair, for greater control over frizz and greater shine.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Promash Haircare","offers":[{"title":"Default Title","offer_id":42164160856253,"sku":"30 + 37","price":50.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/1450\/2333\/files\/2_cd955503-c9ba-4f7b-90f5-8d2c5aa446c0.png?v=1772707579"},{"product_id":"look-liscio-e-luminoso","title":"Smooth and shiny look","description":"\u003cdiv\u003e\n\n \u003cstrong\u003eThe perfect mix to smooth and tame hair, with a super shiny finish.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e Ideal for all hair types.\u003cbr\u003e\u003cbr\u003e\n\n\u003c\/div\u003e\n\n \u003cdiv\u003eN°37 Smoothing Cream gives maximum control of the fold, eliminating frizz. Contains emollient and polishing ingredients.\u003cbr\u003e\u003cbr\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e N°47 Illuminating Spray is the finishing touch for a perfect look: it enhances the natural and cosmetic color of the hair, giving an explosive shine!\u003cbr\u003e\u003cbr\u003e Protects and hydrates the hair leaving it soft and ultra light.\u003c\/div\u003e","brand":"Promash Haircare","offers":[{"title":"Default Title","offer_id":42485751840957,"sku":"47 + 37","price":45.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/1450\/2333\/files\/liscio-luminoso-effetto-disciplinante-e-brillantezza-extra-700268.png?v=1750892819"},{"product_id":"trattamento-riparatore","title":"Repair Treatment","description":"\u003cp\u003eOur treatment helps repair damage caused by external agents, restoring your hair to its natural beauty.\u003c\/p\u003e\n\n\u003cp\u003e Thanks to the combination of hydrating agents, including olive extract, and the regenerating power of keratin, your hair will be vigorous, shiny, soft to the touch and easy to style, with perfect anti-static control. This treatment is ideal for those who struggle with frizzy hair and dry ends, giving extraordinary results.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eIDEAL FOR:\u003c\/strong\u003e\u003cbr\u003e Medium-thick dehydrated hair, lengths damaged by external agents.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Shampoo with the most suitable MashUp product. Rinse and towel dry your hair well.\u003c\/p\u003e\n\n \u003cp\u003eApply 2 parts of \u003cstrong\u003eN°22 Hydrating Conditioner\u003c\/strong\u003e , 2 parts of \u003cstrong\u003eN°54 Argan\u0026amp;Linseed Treatment Oil\u003c\/strong\u003e and 2 parts of \u003cstrong\u003eN°25 Intensive Reconstructing Mask\u003c\/strong\u003e to the lengths and ends of the hair, massaging the product well to make it penetrate inside the cuticles.\u003c\/p\u003e\n\n\u003cp\u003e Comb and leave on for 10 to 20 minutes.\u003c\/p\u003e\n\n\u003cp\u003e Rinse thoroughly and proceed with drying, applying the desired styling product.\u003c\/p\u003e\n\n\u003c!----\u003e","brand":"Promash Haircare","offers":[{"title":"Default Title","offer_id":49040250437973,"sku":"22 + 54 + 25","price":87.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/1450\/2333\/files\/riparazione-profonda-controllo-crespo-trattamento-riparatore-261641.webp?v=1764670990"},{"product_id":"n-50-keratin-revitalize-spray-new","title":"N°50 Keratin Revitalize Spray","description":"\u003cp\u003eThe \u003cstrong\u003eNew\u003c\/strong\u003e \u003cstrong\u003eN°50 Keratin Revitalize Spray\u003c\/strong\u003e is a deep and immediate reconstruction treatment, designed to invigorate and make hair full-bodied and strong. Thanks to hydrolyzed keratin, this spray repairs the hair structure from the inside, gradually rebuilding damaged and brittle hair. Ideal for strengthening and protecting fine hair, it gives vitality and shine even to the most stressed hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e Gentle formula \u003cstrong data-start=\"2279\" data-end=\"2326\"\u003ewithout parabens, gluten and alcohol.\u003c\/strong\u003e\u003cbr data-start=\"2365\" data-end=\"2368\"\u003e Dermatologically compatible even with the most sensitive skin. \u003c\/p\u003e\n\n\u003cdiv title=\"Page 5\" class=\"page\"\u003e\n\n\u003cdiv class=\"layoutArea\"\u003e\n\n\u003cdiv class=\"column\"\u003e\n\n\u003cp\u003e \u003cstrong\u003eHydration, repair and protection – all in one step.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cp\u003e \u003cstrong\u003eACTIVE INGREDIENTS:\u003cbr\u003e\u003c\/strong\u003e \u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eHYDROLYZED KERATIN - SWEET ALMOND OIL - PROVITAMIN B5\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eRecommended for:\u003cbr\u003e\u003c\/strong\u003e \u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eHair that is brittle, damaged, has split ends or is naturally thin and fragile.\u003c\/span\u003e \u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003cbr\u003e\u003c\/strong\u003e \u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eon washed and towel-dried hair, spray the product, comb and proceed with drying. It is recommended to apply the product with each shampoo, in order to guarantee the hair a progressive and continuous supply of keratin.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Promash Haircare","offers":[{"title":"200ml","offer_id":49621386789205,"sku":"805568150019","price":39.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/1450\/2333\/files\/N.50_keratin_spray_1.jpg?v=1772447474"},{"product_id":"idratante-nutriente-e-ristrutturante-con-cheratina-new","title":"Hydrating, nourishing and restructuring with Keratin","description":"\u003cp class=\"font_8\" data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eHealthy, silky hair is possible with this unique keratin treatment. It deeply hydrates, nourishes and reconstructs the hair fiber, promoting greater elasticity and minimizing fragility.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp class=\"font_8\" data-mce-fragment=\"1\"\u003e \u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eA single gesture for 3 actions \u003cspan data-mce-fragment=\"1\"\u003e: hydrates, nourishes and reconstructs the hair fibre in depth, reducing frizz.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp class=\"font_8\" data-mce-fragment=\"1\"\u003e \u003cstrong\u003eIDEAL FOR:\u003c\/strong\u003e very dehydrated, damaged, dry and\/or chemically treated hair. \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cdiv title=\"Page 12\" class=\"page\"\u003e\n\n\u003cdiv class=\"layoutArea\"\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan\u003eWash your hair using\u003c\/span\u003e \u003cstrong\u003eN°12 Hydrating Shampoo.\u003c\/strong\u003e \u003cspan\u003eRinse and towel dry your hair thoroughly\u003c\/span\u003e .\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eApply 2 parts of\u003c\/span\u003e \u003cspan\u003e\u003cstrong\u003eN°22 Hydrating Conditioner\u003c\/strong\u003e\u003c\/span\u003e \u003cspan\u003e+ 2 parts of\u003c\/span\u003e \u003cspan\u003e\u003cstrong\u003eN°25 Intensive Reconstructing Mask\u003c\/strong\u003e\u003c\/span\u003e \u003cspan\u003eto the lengths and ends\u003c\/span\u003e \u003cspan\u003eof the hair, massaging to penetrate\u003c\/span\u003e the cuticles. \u003cspan\u003eLeave on with or without a heat source\u003c\/span\u003e for about 15 minutes. Rinse thoroughly.\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eSpray\u003c\/span\u003e \u003cspan\u003e\u003cstrong\u003eN°50 Keratin Revitalize Spray\u003c\/strong\u003e\u003c\/span\u003e \u003cspan\u003eand proceed with\u003c\/span\u003e \u003cspan\u003edrying, applying the desired styling product.\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Promash Haircare","offers":[{"title":"Thick Hair","offer_id":49647940632917,"sku":"12 + 22 + 50N + 25","price":105.12,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/1450\/2333\/files\/47.webp?v=1764670987"},{"product_id":"super-idratante-con-cheratina-new","title":"Super Hydrating with Keratin","description":"\u003cp\u003e Here's a real treat for your hair.\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eThanks to the combination of hydrating agents, including olive extract and the regenerating power of keratin, your hair will be vigorous, shiny, soft to the touch and easy to style, with perfect anti-static control.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp class=\"font_8\"\u003e \u003cspan class=\"color_11\"\u003eThis treatment will amaze anyone who has the problem of frizzy hair and dry ends.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp class=\"font_8\"\u003e \u003cspan class=\"color_11\"\u003eIDEAL FOR:\u003cbr\u003e\u003c\/span\u003e \u003cstrong\u003e\u003cspan class=\"color_11\"\u003eMedium-coarse dehydrated hair.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e Shampoo with the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003eN°12 Hydrating Shampoo.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e Rinse and pat hair dry with a towel.\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eApply \u003cspan data-mce-fragment=\"1\"\u003e2 parts of\u003c\/span\u003e \u003cstrong data-mce-fragment=\"1\"\u003eN°22 Hydrating Conditioner\u003c\/strong\u003e \u003cspan data-mce-fragment=\"1\"\u003eand 2 parts of \u003cstrong\u003eN°54 Argan\u0026amp;Linseed Treatment Oil\u003c\/strong\u003e\u003c\/span\u003e to the lengths and ends of the hair, massaging the product well, to make it penetrate inside the cuticles. Comb and leave on for 15 minutes.\u003cbr\u003e\u003cbr\u003e Rinse thoroughly.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eSpray\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eN°50 Keratin Revitalize Spray\u003c\/strong\u003e\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003eand proceed with\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003edrying, applying the desired styling product.\u003c\/span\u003e\u003c\/p\u003e","brand":"Promash Haircare","offers":[{"title":"Default Title","offer_id":49648126820693,"sku":"12 + 22 + 50N + 54","price":101.52,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/1450\/2333\/files\/idratazione-profonda-cheratina-super-idratante-con-cheratina-770652.webp?v=1764671053"},{"product_id":"nutriente-e-ristrutturante-con-cheratina-new","title":"Nourishing and Restructuring with Keratin","description":"\u003cp\u003e This pack is a powerful mix of nourishing and restructuring for your hair, enriched with keratin. Thanks to its unique formula, it helps repair and strengthen damaged hair, giving it a healthy shine and hydration. \u003cspan data-mce-fragment=\"1\"\u003e\u003cspan class=\"color_11\" data-mce-fragment=\"1\"\u003eIt will be immediately regenerated and invigorated.\u003cbr data-mce-fragment=\"1\"\u003e Keratin, together with the action of sunflower seed oil and almond milk, promotes intense and long-lasting reconstruction and nutrition.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp class=\"font_8\" data-mce-fragment=\"1\"\u003e \u003cstrong\u003eIDEAL FOR:\u003c\/strong\u003e\u003cbr\u003e \u003cspan\u003e\u003cspan class=\"color_11\"\u003eDamaged, treated and brittle hair.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp class=\"font_8\"\u003e \u003cspan\u003e\u003cspan class=\"color_11\"\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After washing and towel drying your hair, apply \u003cstrong\u003eN°25 Intensive Restructuring Mask\u003c\/strong\u003e to lengths and ends.\u003cbr data-mce-fragment=\"1\"\u003e Comb through, leave on for 3 to 20 minutes and then rinse thoroughly.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-mce-fragment=\"1\"\u003eFor a more intense effect, leave on under a heat source. \u003cstrong\u003eSpray N°50 Keratin Revitalize Spray before drying.\u003c\/strong\u003e It is recommended to apply the product with every shampoo, to ensure a progressive and continuous supply of keratin to the hair. Spread the right amount of \u003cstrong\u003eN°30 Smoothing Serum\u003c\/strong\u003e on your hands and distribute evenly over the lengths and ends of the hair. Apply to towel-dried or dry hair.\u003c\/p\u003e","brand":"Promash Haircare","offers":[{"title":"Default Title","offer_id":49648155361621,"sku":"25 + 50N + 30","price":86.44,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/1450\/2333\/files\/4_4bdc702d-231a-4994-87cc-7f37dae76075.png?v=1772707626"},{"product_id":"mix-ristrutturante-e-protettivo-new","title":"Restructuring and protective mix","description":"\u003cp\u003e \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe perfect mix to restructure your hair from the inside and protect it from external agents. \u003cstrong\u003eN°50 Keratin Revitalize Spray\u003c\/strong\u003e is a restructuring spray with keratin.\u003cbr data-mce-fragment=\"1\"\u003e It provides a deep and immediate reconstruction, which strengthens and protects fragile and damaged hair. It gives body, strength and support.\u003cbr data-mce-fragment=\"1\"\u003e At the same time, \u003cstrong\u003eN°30 Smoothing Serum\u003c\/strong\u003e protects against UV rays and heat sources and visibly reduces split ends.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eIdeal for:\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003eDamaged, treated, damaged hair with split ends.\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003eHow to use:\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e On washed and towel-dried hair, spray the product on the most porous and\/or sensitized areas, comb and proceed with drying. \u003cbr data-mce-fragment=\"1\"\u003eIt is recommended to apply the product with each shampoo, in order to guarantee the hair a progressive and continuous supply of keratin. Apply N°30 Smoothing Serum to towel-dried or dry hair.\u003cbr\u003e\u003c\/p\u003e","brand":"Promash Haircare","offers":[{"title":"Default Title","offer_id":49648208085333,"sku":"30 + 50N","price":68.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/1450\/2333\/files\/3_fdeb1909-46ff-4567-af70-4fa4289699eb.png?v=1772707651"},{"product_id":"forza-e-protezione-estate","title":"Forza e Protezione Estate","description":"\u003ch3 data-start=\"117\" data-end=\"152\"\u003e\u003cstrong data-start=\"121\" data-end=\"150\"\u003eForza e Protezione Estate\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"153\" data-end=\"168\"\u003e\u003cstrong data-start=\"153\" data-end=\"166\"\u003eContiene:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"169\" data-end=\"269\"\u003e\n\u003cli data-start=\"169\" data-end=\"224\"\u003e\n\u003cp data-start=\"171\" data-end=\"224\"\u003e\u003cstrong data-start=\"171\" data-end=\"213\"\u003eSun Protective Oil – HOLA SPLASH! LINE\u003c\/strong\u003e (100 ml)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"225\" data-end=\"269\"\u003e\n\u003cp data-start=\"227\" data-end=\"269\"\u003e\u003cstrong data-start=\"227\" data-end=\"260\"\u003eN°50 Keratin Revitalize Spray\u003c\/strong\u003e (200 ml)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"271\" data-end=\"274\"\u003e\n\u003ch4 data-start=\"276\" data-end=\"298\"\u003e\u003cstrong data-start=\"281\" data-end=\"296\"\u003eIdeale per:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"299\" data-end=\"480\"\u003eCapelli \u003cstrong data-start=\"307\" data-end=\"318\"\u003esottili\u003c\/strong\u003e, \u003cstrong data-start=\"320\" data-end=\"332\"\u003esfibrati\u003c\/strong\u003e, \u003cstrong data-start=\"334\" data-end=\"349\"\u003edanneggiati\u003c\/strong\u003e o \u003cstrong data-start=\"352\" data-end=\"363\"\u003efragili\u003c\/strong\u003e, con tendenza a \u003cstrong data-start=\"380\" data-end=\"396\"\u003edoppie punte\u003c\/strong\u003e o stress da \u003cstrong data-start=\"409\" data-end=\"417\"\u003esole\u003c\/strong\u003e, \u003cstrong data-start=\"419\" data-end=\"428\"\u003evento\u003c\/strong\u003e, \u003cstrong data-start=\"430\" data-end=\"439\"\u003ecloro\u003c\/strong\u003e, \u003cstrong data-start=\"441\" data-end=\"454\"\u003esalsedine\u003c\/strong\u003e e \u003cstrong data-start=\"457\" data-end=\"480\"\u003etrattamenti chimici\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr data-start=\"482\" data-end=\"485\"\u003e\n\u003ch4 data-start=\"487\" data-end=\"507\"\u003e\u003cstrong data-start=\"492\" data-end=\"505\"\u003eBenefici:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"508\" data-end=\"848\"\u003e✔ Protegge la fibra capillare dai \u003cstrong data-start=\"542\" data-end=\"554\"\u003eraggi UV\u003c\/strong\u003e e dagli agenti esterni\u003cbr data-start=\"577\" data-end=\"580\"\u003e✔ Apporta \u003cstrong data-start=\"590\" data-end=\"603\"\u003echeratina\u003c\/strong\u003e per ristrutturare e rinforzare i capelli\u003cbr data-start=\"644\" data-end=\"647\"\u003e✔ Riduce la fragilità e dona \u003cstrong data-start=\"676\" data-end=\"685\"\u003ecorpo\u003c\/strong\u003e, \u003cstrong data-start=\"687\" data-end=\"699\"\u003evitalità\u003c\/strong\u003e e \u003cstrong data-start=\"702\" data-end=\"716\"\u003eresistenza\u003c\/strong\u003e\u003cbr data-start=\"716\" data-end=\"719\"\u003e✔ Effetto \u003cstrong data-start=\"729\" data-end=\"739\"\u003esetoso\u003c\/strong\u003e e \u003cstrong data-start=\"742\" data-end=\"754\"\u003eluminoso\u003c\/strong\u003e, anche in estate\u003cbr data-start=\"771\" data-end=\"774\"\u003e✔ Azione \u003cstrong data-start=\"783\" data-end=\"799\"\u003ericostruente\u003c\/strong\u003e e \u003cstrong data-start=\"802\" data-end=\"816\"\u003eprotettiva\u003c\/strong\u003e, perfetta per la stagione calda\u003c\/p\u003e\n\u003chr data-start=\"850\" data-end=\"853\"\u003e\n\u003ch4 data-start=\"855\" data-end=\"877\"\u003e\u003cstrong data-start=\"860\" data-end=\"875\"\u003eModo d’uso:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"878\" data-end=\"1390\"\u003eDopo lo shampoo, tamponare i capelli e vaporizzare \u003cstrong data-start=\"929\" data-end=\"962\"\u003eN°50 Keratin Revitalize Spray\u003c\/strong\u003e su lunghezze e punte. Pettinare per distribuire uniformemente. Procedere con l’asciugatura. Lo spray può essere utilizzato ad ogni lavaggio per un apporto costante di cheratina. Prima dell’asciugatura o dell’esposizione al sole, applicare \u003cstrong data-start=\"1202\" data-end=\"1237\"\u003eHOLA SPLASH! Sun Protective Oil\u003c\/strong\u003e su capelli bagnati o asciutti. Ripetere prima e durante l’esposizione a sole, vento, cloro o salsedine per una protezione continua e un finish luminoso.\u003c\/p\u003e","brand":"Promash Haircare","offers":[{"title":"Default Title","offer_id":50858969661781,"sku":"olio Hola + 50","price":69.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/1450\/2333\/files\/forza-e-protezione-estate-801558.webp?v=1764671060"},{"product_id":"hola-splash-duo-stile-protezione","title":"Hola Splash! Duo - Stile \u0026 Protezione","description":"\u003ch3 data-start=\"127\" data-end=\"174\"\u003e\u003cstrong data-start=\"131\" data-end=\"172\"\u003eHola Splash! Duo – Stile \u0026amp; Protezione\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"175\" data-end=\"190\"\u003e\u003cstrong data-start=\"175\" data-end=\"188\"\u003eContiene:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"191\" data-end=\"298\"\u003e\n\u003cli data-start=\"191\" data-end=\"239\"\u003e\n\u003cp data-start=\"193\" data-end=\"239\"\u003e\u003cstrong data-start=\"193\" data-end=\"228\"\u003eHola Splash! Sun Protective Oil\u003c\/strong\u003e (100 ml)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"240\" data-end=\"298\"\u003e\n\u003cp data-start=\"242\" data-end=\"298\"\u003e\u003cstrong data-start=\"242\" data-end=\"289\"\u003eHola Splash! 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